Health

Does the Fitness Industry Exclude Fat People? – Rogues’ Gallery

Over the last several months I’ve seen article after article smacking down Peloton, for supposedly excluding overweight, average income people in advertising for their revolutionary and uber-expensive new fitness machine.

These rants seem to suggest that Peloton is the only way to get fit. If you don’t fit into the affluent, already fit segment of the market, you are “excluded.”

Uhh, hello? It’s just an exercise bike. The only revolutionary thing about it is that you keep paying for it, over and over each month. But here’s a bit of news — unless Peloton comes with a drill Sargent holding a gun to their head, no obese person is going to get on and stay on it anyway.

Peleton is not meant to be a starting place for the obese. Not if a coronary “episode” is the goal.

It will basically turn into a $4000.00 clothes hanger, billing your Visa monthly. It’s like every other piece of exercise equipment, only it costs more.

If you don’t already have a mindset of determination, a machine won’t help you. If you do have a mindset of determination you wouldn’t be ranting over a machine you can’t use, you’d be out there doing the damn thing, no matter what the obstacles.

Here’s the thing about fitness marketing, or any marketing for that matter. If you feel heated because their advertising doesn’t look like you, they win. They have successfully convinced you that you need their product to achieve your goals.

I guarantee you the creators of Peloton didn’t wake up one morning and say, “Hey you guys. Let’s create this preposterous new fitness machine that purposely excludes 39.6% of the population.”

I’ve got some ideas for apparatus that do not have weight and budget restrictions. How about a yoga mat? How about a sidewalk and some good walking shoes? Because those are meant to be starting places for those who need to start at the very beginning.

If you don’t already engage in those types of activities regularly, you’re not going to use Peloton, even if it could hold your weight.

When your outlook on the world is one of being excluded, you will always feel that way and you’ll keep finding reasons to never begin.

Start where you’re at and use what you have.

If you shift your thinking to a place of “I’ve got to start somewhere,” and forget what marketing tells you, you’ll be in a much more successful mindset. One of determination, rather than defeat.

No exercise machine can give you that.

I recently read a piece by a very funny lady, Helen Cassidy Page, who embarked on her fitness journey at the ripe old age of 80 years! That’s got to feel at least as intimidating as being overweight, so there’s no logical excuse for the rest of us.


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